Comments on: A Hunt for the Classic Icebox Cake Leaves a Cold Trail http://leitesculinaria.com/10545/writings-classic-nabisco-icebox-cake-recipe.html#utm_source=feed&utm_medium=feed&utm_campaign=feed Recipes, Food, and Cooking Blog Tue, 22 May 2012 06:00:51 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: gary http://leitesculinaria.com/10545/writings-classic-nabisco-icebox-cake-recipe.html#comment-31579 gary Thu, 17 Mar 2011 02:51:31 +0000 http://leitesculinaria.com/wordpress/?p=10545#comment-31579 All I know is that Nabisco printed the original recipe on packages of their chocolate wafers box. Nabisco, BTW, was the first company to sell crackers and cookies in individual packages (as opposed to the old cracker barrels), beginning in 1899, and started advertising their name to distinguish their products from competitors. At that time, very few foods were sold on a national level. Recipes, such as for the ice box cake, on packaging were a major part of its success. Nabisco chocolate wafers came out in the early 1940's, about the same time as people began replacing ice boxes with refrigerators--so the name already had an old-fashioned ring to it (which probably appealed to women who might otherwise have felt guilty about not baking a real cake for their families). All I know is that Nabisco printed the original recipe on packages of their chocolate wafers box. Nabisco, BTW, was the first company to sell crackers and cookies in individual packages (as opposed to the old cracker barrels), beginning in 1899, and started advertising their name to distinguish their products from competitors. At that time, very few foods were sold on a national level.

Recipes, such as for the ice box cake, on packaging were a major part of its success.

Nabisco chocolate wafers came out in the early 1940′s, about the same time as people began replacing ice boxes with refrigerators–so the name already had an old-fashioned ring to it (which probably appealed to women who might otherwise have felt guilty about not baking a real cake for their families).

]]> By: bob smith http://leitesculinaria.com/10545/writings-classic-nabisco-icebox-cake-recipe.html#comment-31537 bob smith Wed, 16 Mar 2011 17:29:17 +0000 http://leitesculinaria.com/wordpress/?p=10545#comment-31537 what is the history/culture of iceboxcake? what is the history/culture of iceboxcake?

]]>