Think Pink

Editor’s Note, September 30, 2014

Last October, we invited you, dear readers, to click on our Pink Sno Balls recipe in a friendly, half-witted attempt to draw a little attention to a worthwhile cause. (More on that below in the original post from October 2013.) We had such an overwhelming and lovely response, we’re repeating our appeal—except this year, we’re upping the ante. Each time you click on any pink recipe from our site during October, we’ll make a donation to The Tutu Project. There’s no limit to how many clicks you can make on these recipes, nor is there any restriction on how many times you can come back to peep at a guy in a pink tutu. Oh, and we’ll be uploading new pink tutu photos for you to peruse each day. That’s 31 days for you to help make a difference. Starting now.—Renee Schettler Rossi

Whether this is your 13,624th time to this site or just your second, chances are you know that we don’t gush without reason. And you know that no matter how witty or wacky we may be, we tend not to gush about something like a middle-aged guy running around naked save for a pink tutu.

Except lately. We’ve been giving quite a lot of thought this past month to our buddy Bob Carey, the renowned photographer and aforementioned pink-tutu-attired guy. He initiated his questionably quirky habit, in which he dons a tutu and takes selfies, a decade ago as a whimsical response to an assignment from a local ballet company. It took on far greater poignancy a short while later when his wife, Linda, was diagnosed with breast cancer. Since then, Bob has taken dozens more such selfies as a means of dealing. (Don’t judge. We each grieve in our own fashion. Besides, since when is a shrink as cheap as a few yards of pink tulle?)

What started as one man’s coping strategy has evolved into a worldwide lovefest. Officially known as The Tutu Project, Bob’s iconic pink-tutu-clad photos drum up awareness about breast cancer as well as support for those afflicted by it. It does so most concretely via donations that help defray cancer-related costs—including home care, childcare, medical supplies, and transportation to treatment centers—through the 501(c)3 nonprofit organization The Carey Foundation. But it does so most evocatively through the charity’s stated mission of bringing “laughter and understanding to a community that has endured far too much.” Early on, Linda, Bob’s wife, would take his photos to share with her fellow chemo patients, and they’d find themselves laughing and laughing and laughing. This is the magic of Bob’s ever-expanding collection of curious photos. Contemplative photos. Humorous photos. Photos you’d want to hang, say, in your front hallway. (That’s exactly where David’s signed print resides.)

Each time we peruse Bob’s latest work, we find it a little harder not to fall more in love with him, whether he’s navigating Times Square, contemplating Lake Michigan, tiptoeing through rural Italy, swinging from a tree branch, or clutching Willie Nelson’s guitar onstage. (For those of you as taken with Bob’s work and his signature tulle as we are, the photos are available as individual prints and also in a collector’s edition book, aptly titled Ballerina.)

Everyone, it seems, is inspired by Bob—those who follow his blog, those who’ve dressed themselves and their dogs in pink tutus for charity walks, even those in corporate offices at Deutsche Telekom, the National Football League, Bloomingdale’s, and The Big Apple Circus.


What does this have to do with Leite’s and our eats? We decided to pink things up during the month of October—which is Breast Cancer Awareness Month worldwide—by donating all proceeds from our Pink Sno Ball recipe to The Tutu Project. (Surely you can see the cake’s resemblance to a froufrou tutu, yes?) Each time you click on the recipe, you up the ante. At the end of the month, Leite’s Culinaria will tally the income generated by clicks on the recipe and write a check in that amount to The Tutu Project. We’ll be donating it on your behalf—as well as on behalf of those you’re thinking of this month. If you like, you can list in a comment below the names of anyone whom you’d like us to honor with our donation. Just remember, every single page view makes a difference. So click, share, tweet, like, pin, and do whatever else you can to generate some attention for this recipe and, by extension, some good for someone you love.

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