Few cheeseburgers assume that diners want a double, yet when have you ever not wanted a double? Onion rings included.
About Rebecca Bent
Rebecca Bent is a partner at 2 Market Media, where she helps build compelling brands and businesses. She's also the author of Burgers and has been appeared on the TODAY show, as well as in Forbes and The Wall Street Journal, among other outlets. A Baltimore native, she now lives in New York City.