Why I Left Advertising

I found this Burger King video via seattle tall poppy, my friend Traca’s blog. It shows the lengths and expense a company will go to in order to try and sell their product. It’s stuff like this that makes me glad I’m not a Mad Man anymore, or at least not in the career sense, anyway.

I started falling out of love with advertising when I was charged with making you, sane person that you are, believe if you drank Volvic Natural Spring Water you’d feel relaxed and calm. Why? The area in France the water comes from is so peaceful. The funny thing? The ads were shot in New Zealand because the exact spot in the Auvergne, home of the natural spring, is anything but lovely or peaceful.

The only way a glass of water will make me feel calm is if it comes with a side of Xanax.

David Leite's signature



  1. Disgusting. Especially if you think of what even a fraction of the money spent on this campaign could do for these villages. I hope that the participants were paid well and that there’s enough of an outcry against these ads that nothing like this will ever happen again.

  2. Have you seen the HFCS commercials? Those are incredibly deceiving. I became post-obsessed with them for awhile, but I’m recovering now. The King Corn guys did a great spoof of them, which I followed up with. Sometimes all you can do is laugh.

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