Think Pink

Editor’s Note, October 1, 2015

The last couple years, come October, we’ve invited you, dear reader, to click on our Pink Sno Balls recipe and for every click we donated to the very worthwhile cause known as The Tutu Project, which helps ease the burden on those suffering from breast cancer. (More on that below in the original post from October 2013.) We’ve had such an overwhelming response, we’re repeating our appeal—except this year, we’re making it even easier for you. Rather than ask you to take the time to click on the recipe as many times as you can muster, we’ve arranged it so you can simply click once, on the Donate button below. You get to set the price. And all proceeds—every last penny—enable the good folks at The Tutu Project to continue the witty, wonderful work that brings laughter to those who so desperately need it. Don’t forget to share this with your friends and to come back to this page each day during the month of October to smirk at the new photos of a shirtless middle-aged guy with a kind soul and a pink tutu that we’re uploading each day. Many thanks.—Renee Schettler Rossi

Whether this is your 13,624th time to this site or just your second, chances are you know that we don’t gush without reason. And you know that no matter how witty or wacky we may be, we tend not to gush about something like a middle-aged guy running around naked save for a pink tutu.

Except lately. We’ve been giving quite a lot of thought this past month to our buddy Bob Carey, the renowned photographer and aforementioned pink-tutu-attired guy. He initiated his questionably quirky habit, in which he dons a tutu and takes selfies, a decade ago as a whimsical response to an assignment from a local ballet company. It took on far greater poignancy a short while later when his wife, Linda, was diagnosed with breast cancer. Since then, Bob has taken dozens more such selfies as a means of dealing. (Don’t judge. We each grieve in our own fashion. Besides, since when is a shrink as cheap as a few yards of pink tulle?)

What started as one man’s coping strategy has evolved into a worldwide lovefest. Officially known as The Tutu Project, Bob’s iconic pink-tutu-clad photos drum up awareness about breast cancer as well as support for those afflicted by it. It does so most concretely via donations that help defray cancer-related costs—including home care, childcare, medical supplies, and transportation to treatment centers—through the 501(c)3 nonprofit organization The Carey Foundation. But it does so most evocatively through the charity’s stated mission of bringing “laughter and understanding to a community that has endured far too much.” Early on, Linda, Bob’s wife, would take his photos to share with her fellow chemo patients, and they’d find themselves laughing and laughing and laughing. This is the magic of Bob’s ever-expanding collection of curious photos. Contemplative photos. Humorous photos. Photos you’d want to hang, say, in your front hallway. (That’s exactly where David’s signed print resides.)

Each time we peruse Bob’s latest work, we find it a little harder not to fall more in love with him, whether he’s navigating Times Square, contemplating Lake Michigan, tiptoeing through rural Italy, swinging from a tree branch, or clutching Willie Nelson’s guitar onstage. (For those of you as taken with Bob’s work and his signature tulle as we are, the photos are available as individual prints and also in a collector’s edition book, aptly titled Ballerina.)

Everyone, it seems, is inspired by Bob—those who follow his blog, those who’ve dressed themselves and their dogs in pink tutus for charity walks, even those in corporate offices at Deutsche Telekom, the National Football League, Bloomingdale’s, and The Big Apple Circus.

Homemade Sno BallsWhat does this have to do with Leite’s and our eats? We decided to pink things up during the month of October—which is Breast Cancer Awareness Month worldwide—by donating all proceeds from our Pink Sno Ball recipe to The Tutu Project. (Surely you can see the cake’s resemblance to a froufrou tutu, yes?) Each time you click on the recipe, you up the ante. At the end of the month, Leite’s Culinaria will tally the income generated by clicks on the recipe and write a check in that amount to The Tutu Project. We’ll be donating it on your behalf—as well as on behalf of those you’re thinking of this month. If you like, you can list in a comment below the names of anyone whom you’d like us to honor with our donation. Just remember, every single page view makes a difference. So click, share, tweet, like, pin, and do whatever else you can to generate some attention for this recipe and, by extension, some good for someone you love.

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