A vanilla cupcake decorated with white frosting and pink sprinkles on a red book.

Vanilla Cupcakes

These simple yet superlative little cakes are quite mind-blowing in their poundcake-like loveliness. Go on. See for yourself.

A wedge of classic white cake and white frosting with a fork cutting in

White Cake

This white cake has an understated elegance thanks to its tender crumb and lovely nuanced taste that everyone is calling unforgettable in the best possible way. Proof that basic doesn’t mean boring.

A single white chocolate cupcake, topped with white frosting on a paper napkin.

White Chocolate Cupcakes

Fine-crumbed and sparely sweet, these sophisticated little cakes do wonders for white chocolate’s tarnished reputation. Confection perfection.

Whipped Swiss meringue buttercream with flecks of vanilla.

Swiss Meringue Buttercream

Seductive in that way that only butter and sugar can be, this satiny smooth Swiss meringue buttercream may make you swear off every other frosting recipe. And it’s easy to make. We show you how.

Squares of vanilla sheet cake with Swiss buttercream frosting and sprinkles on white plates with a coupe of Champagne in the background.

Vanilla Sheet Cake

Behold, Edd Kimber’s go-to sheet cake, complete with an utterly irresistible (and doable) Swiss meringue buttercream that you’re gonna wanna slather all over everything.