About Amy Zitelman

Amy Zitelman is CEO of Philadelphia-based Soom Foods, the leading purveyor of tahini and tahini products in the American market, which she cofounded in 2013. Soom was named the best tahini according to industry experts by New York magazine in 2019, and has been featured in The New York Times, Food & Wine, Bon Appetit, and other publications. She was named to Forbes magazine’s “30 Under 30” class of 2018. @amyzitelman

A scoop of za'atar spice blend on a white background.

Za’atar Spice Blend

The best way to know you’re getting the freshest—and best-est— blend of zaatar is to make it yourself. Here’s how.

A whole roasted cauliflower with tahini and pistachios cut into four pieces in a cast-iron skillet.

Roasted Cauliflower with Tahini

Whole roasted cauliflower takes center stage when painted with tahini, garlic, and pistachios and roasted until tender on the inside, spiffy on the outside.