Place the dough on a lightly floured surface. Roll it out into a rectangle, roughly 18 inches by 24 inches and 1/2 inch thick. Liberally brush the dough with half the honey butter. Sprinkle with as much of the cinnamon sugar as you please.
Line a baking sheet with parchment paper and rub the parchment with butter.
If making small rolls, beginning with the 24-inch side of the dough, roll it tightly from one side to the other, gently pulling or pressing the dough as needed to make as even a roll as possible.
If making giant rolls, beginning with the 18-inch side of the dough, roll it tightly from one side to the other, gently pulling or pressing the dough as needed to make as even a roll as possible.
Divide the long roll into individual rolls using a serrated knife and slicing the dough roll into individual rolls. Small rolls should be about 1 1/4-inches thick and giant rolls about 2-inches thick. Working with 1 roll at a time, carefully take the tail end of the piece of dough and gently pull and wrap it around the rest of the spiral dough, tucking it underneath. Place the roll on the baking sheet and press down slightly. Repeat with the rest of the rolls, fitting them sort of snugly. (You can cover and refrigerate the rolls overnight if that lets you hit the snooze button the next morning.)
Preheat the oven to 350°F (176°C). Cover the rolls with a clean kitchen towel or plastic wrap and set it in a warm place. Let the rolls rise while the oven preheats.
Bake the cinnamon rolls, rotating the pan once, until they're a deep golden brown, 15 to 20 minutes. Remove the pan from the oven and lightly brush the tops of the rolls with the remaining honey butter.