Eloise Head

Eloise Head, known online as Fitwaffle, has amassed a following of more than 7.7 million across her social media platforms with her fun, simple and indulgent bakes.

A personal trainer, turned food influencer, turned baker, Eloise’s recipes inspire, spread joy and bring people together through the love of delicious food. Eloise has a passion for fitness and nutrition, resisting the idea that you can’t enjoy the foods you love and stay healthy at the same time. @fitwaffle